Understanding and tracking your marketing spend is an important part of monitoring each season. With the launch of our new PMP, and the removal of Authority Brands as the middle man in your interactions with vendors, the burden is going to fall squarely on you, the owner to track your budget & spend and on your business advisor to help hold you accountable to the budget you submit in Serviceminder.
Spectrum Direct Mail/We Mail America
Spectrum's budget vs actual spend may be accomplished by cross-referencing your billing statement and the agreed upon quantity and price with your Spectrum representative.
Transitiv (MSQ Digital Dashboard)
Digital Vendors (Ignite and Location3)
While much of the data from the performance of your digital marketing will flow into the Transitiv dashboard, it's vital that you set up a regular cadence (either bi-weekly or at a minimum monthly) to review you spend to budget with your account rep, AND compare the data in the Transitiv Dashboard & your vendors reporting with the contacts added to your Serviceminder account.